​$1.3 Billion Commercial Billboard Is Most Expensive

Author: Michael StevensBy:
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June 13, 2012

A Dubai businessman who used a billboard to promote his skydiving company could have been the worlds most expensive one at a cost of $1.3 billion, if it was left up and running for a whole month.

The billboard promoting, Skydive Dubai, was unveiled on June 1st and ran for about 20-30 seconds. It was located at the entrance to Burj Khalifa, the world’s tallest building in downtown Dubai.

In a news release about the unveiling of the billboard it described the promotional stunt to, involve a man with a Jet Pack, initially hidden within the billboard advertising the skydive company, who emerged from the billboard and flew around it for approximately 20-30 seconds, before landing back on the billboard.

“This is an epic moment,” Skydive Dubai chairman Nasser Al Neyadi said in the news release. “This initiative is another example showcasing Dubai as a world leader in innovation and technology.”

To explain how the billboard could have been the worlds most expensive, the company that partnered with Denver-based Go Fast energy products to demonstrate the jet pack stunt, said that it cost $500US a second to run the jet pack and calculating all the seconds in a month, multiplied by the cost would equal $1.3 billion dollars.

Skydive Dubai offers skydiving adventures over the Dubai skyline that is said to be a “a monumental drop zone.”

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