Amazon Smartphone Launch In 2012

Amazon Smartphone – Is an Amazon smartphone in the works? The company is moving fast and says that the new mobile device will launch in 2012. Citigroup analyst Mark Mahaney says it should be on store shelves by the fourth quarter of next year.

“Based on our supply chain check, we believe [Foxconn] is now jointly developing the phone with Amazon,” Mahaney wrote in a research note. “However, we believe that Amazon will pay [Foxconn] but the device and multiple components will actually be manufactured by Hon Hai’s TMS business group.” 

Additionally, Mahaney said that Amazon will likely use a Texas Instruments OMAP 4 processor, and that it will adopt Qualcomm’s dual-mode 6-series baseband chip as well.

“For a normal brand like HTC, they need to price the product at $243 to make 30 percent gross margin,” Mahaney wrote.

“If Amazon is actually willing to lose some money on the device, the price gap could be even bigger,” he explained, noting that Amazon’s device could be sold for between $150 and $170, or about the price it will cost to build the phone.

We heard rumors earlier this year that Amazon was planning to create an entire family of Android devices, and the first of those, the Kindle Fire, recently hit the market. In addition to a possible smartphone, Amazon is expected to launch a tablet with NVIDIA’s brand new quad-core Tegra 3 processor some time next year.

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