Burger King is surprising customers with new signs that promote its new delivery services in Chicago and Los Angeles. Adding to its delivery locations include New York, Miami, Washington D.C., and Houston.
The Miami fast food chain said delivery will be available from as many as 20 area restaurants. It plans to offer delivery starting over the next several months to Lincoln Park, Evanston, Skokie, The Loop, Cicero, Downers Grove and Logan Square.
There’s a minimum order of $10 and orders must be placed between 11 a.m. and 10 p.m. Delivery times and prices vary by location.
Burger King says about 20 restaurants will participate in the Chicago and Los Angeles area, and 15 in the San Francisco Bay area. The chain has about 13,000 restaurants globally, with about 7,500 in North America.
The delivery push comes as competition intensifies in the fast-food industry, with McDonald’s, Taco Bell and Wendy’s all fighting for customers with new menu offerings and stepped-up advertising.
They’re also trying to fend off chains such as Chipotle and Panera, which are reshaping customer expectations about food and prices.
Wendy’s spokesman Denny Lynch said the company doesn’t offer delivery in the U.S., although he noted some small franchisees might have it. A McDonald’s representative wasn’t immediately available to say whether the chain offers delivery.
Whether Burger King’s delivery service will prove popular enough to pick off customers from its rivals remains to be seen, with the service still fairly limited for now.
A representative for Burger King Worldwide Inc. said delivery boosts sales at restaurants where it’s available and the company is looking to expand the service to more locations based on demand.