​Coca-Cola America The Beautiful: Glenn Beck Weighs In​​

By: | Follow Twitter:
February 4, 2021

Business News

Coca Cola has certainly stirred controversy with its America The Beautiful ad, which was featured on Feb. 2 during the Super Bowl. The Coca-Cola spot left a bitter taste in the mouth of conservatives, but they were not alone.

Coca-Cola America The Beautiful

The one-minute ad called “It’s beautiful” — in which the patriotic standard is sung in seven different languages — was meant to showcase the country’s “incredible diversity,” in the words of the soft drink company.

But radio host Glenn Beck told his listeners Monday that the ad is selling a divided America.

“So somebody tweeted last night and said, ‘Glenn, what did you think of the Coke ad?,” Beck said in a segment.

“And I said, ‘Why did you need that to divide us politically?’ Because that’s all this ad is. It’s in your face, and if you don’t like it, if you’re offended by it, you’re a racist. If you do like it, you’re for immigration. You’re for progress. That’s all this is: to divide people.”

Coca Cola’s brand of cultural inclusiveness was tough for Beck to swallow.

“Every leader of the European union that tried multiculturalism is now warning America and the rest of the world that tried multiculturalism doesn’t work, you have to assimilate,” he added.

The commercial spot dredged up multiple hot-button issues for right wingers — the ongoing debate over the codification of English as the primary language in the U.S., immigration reform and the acceptance of same sex relationships in mainstream media. In one quickly glimpsed scene, two men, clearly a couple, embrace smiling.

Former GOP Rep. Allen West, another Fox News contributor, warned that the ad from a “company as American as they come” is a sign that “we are on the road to perdition.”

“Executives at Coca Cola thought it was a good idea to run a 60 second Super Bowl ad featuring children singing “America the Beautiful” — a deeply Christian patriotic anthem whose theme is unity — in several foreign languages,” wrote Brietbart.com’s Michael Patrick Leahy.
“The ad also prominently features a gay couple.”

Armchair critics took to Coca Cola’s Facebook page and Twitter to denounce the ad and vow boycotts.

“Nice to see that coke likes to sing an AMERICAN song in the terrorist’s language. Way to go coke. You can leave America,” tweeted one disgruntled viewer.
Many other commentators, however, lauded Coca Cola for the embracing the ideal of the United States as a melting pot.