​Coke Formula Recipe Found By Georgia Man​​

May 14, 2021

The Coke recipe is a formula that has remained a secret for over 100 years, and now it’s about to be made public after a Georgia man found the documents hidden in an old box of papers.

Cliff Kluge is trying to sell the important papers on eBay for $15 million. However, the Coca-Cola Company, which has turned the secrecy surrounding its 19th-century cola recipe into the stuff of legends, says the formula might come close to Coca-Cola, but it’s still not the real thing.

Even so, Kluge has listed the document on eBay for an opening bid of $5 million. Users can buy the documents immediately for $15 million.

Kluge, an antiques dealer from Ringgold in northern Georgia, told WXIA-TV that he found the 1943 recipe in a box of personal papers and letters he purchased at an estate auction for a famous Georgia chemist. Kluge speculated that Coca-Cola might have sent the ingredient list to him because the company was having trouble obtaining all of the ingredients necessary during the war.

“You don’t stumble on things like this very often. It’s a letter, and a formula, and the processes to make it,” Kluge said. “I think it’s a little deeper than having fun; I think it’s the recipe for Coca-Cola.”

Coca-Cola was first invented in 1886 by John Pemberton, a pharmacist working in Atlanta, who sold the drink in his shop.

The recipe would remain a closely guarded secret, partly to deter imitators and partly to add to the mystique of the world’s first superstar soda.

However, Coke’s popularity did not take off until the business was bought by Asa Griggs Candler, who decided to expand beyond Atlanta in the 1890s.

He travelled around America distributing coupons for the drink to lure in new customers, and paid for pharmacies to redecorate themselves with Coca-Cola paraphernalia.

The drink was first bottled, as opposed to being dispensed directly from soda fountains, in 1894, allowing it to be drunk at home - and giving the product a distinct brand identity with its trademark curved bottle.

The original is locked away in a vault at the World of Coca-Cola Museum at its headquarters in Atlanta.