Cyber Monday Specials – Cyber Monday is coming and the specials are for consumers who prefer to stay away from the Black Friday crowds. Shoppers can still find similar deals online as the bargain-hunting craze officially kicks off the holiday season.
In less than a decade, Cyber Monday has become nearly as popular as Black Friday. It’s expected that 39 percent of consumers will shop online on Cyber Monday this year, a 2 percent bump from 2010 and nearly on par with the 40 percent of shoppers planning to shop on Black Friday, according to a recent survey from PriceGrabber.
Black Friday, the day after Thanksgiving, kicks off the holiday shopping season and has become one of the busiest shopping days of the year for retailers. In 2005, the National Retail Federation nicknamed the Monday immediately following Black Friday as Cyber Monday. It marks the start of the online shopping season.
In recent years, Cyber Monday consumers would wait to do their shopping at the office where high-speed Internet was accessible. But the survey shows that this year, 84 percent will shop online from home, 12 percent from work and 4 percent from a mobile device, a trend that’s expected to pick up in the coming years.
“We expect mobile shopping to have an undeniable presence this year, allowing even busy commuters to make the most of what retailers are sure to offer,” said Graham Jones, general manager of PriceGrabber.
It’s expected that about one-third of Monday’s shoppers will be waking up early to make their online purchases by 5 a.m.
Although a lot of Cyber Monday consumers will shop from home in their pajamas, it’s expected that during the overall holiday season, about 73 million people will shop from the workplace.
Last year, Cyber Monday itself recorded just more than $1 billion is sales, the first time it had reached that milestone and 14 percent jump from the previous year, according to data from IBIS World.
This year, sales are expected to jump 12.4 percent to $1.2 billion.