Facebook Discussing Filing IPO In April 2012

Facebook Discussing Filing IPO – Facebook Inc. is discussing it’s future filing IPO to raise $10 billion that would value the world’s largest social-networking site at more than $100 billion, a person with knowledge of the matter said.

The company will decide whether to make its move by the end of this year, or wait until 2012, said the person, who asked not to be identified because the deliberations are private. Exact timing for the filing hasn’t been determined, the person said.

Facebook’s $100 billion valuation would be twice as high as it was in January, when the company announced a $1.5 billion investment from Goldman Sachs Group Inc. and other backers. The IPO is far enough away that the details may change, said Lise Buyer, principal of the Class V Group, an IPO advisory firm.

“It’s far too early to accurately predict where the valuation will be on deal day,” Buyer said.

Facebook expects to be required by U.S. regulators to disclose financial results by April 30, 2012, if it doesn’t go public by then, the company said in January. Facebook decided to wait until 2012 for its IPO to give Chief Executive Officer Mark Zuckerberg more time to gain users and boost sales, people familiar with the matter said last year.

The company also announced today that it has forged an agreement with the Federal Trade Commission to settle privacy complaints. The move may help allay criticism that it prods users into sharing too much personal information. To help protect privacy, Facebook has introduced more than 20 tools over the past 18 months, Zuckerberg said today in a blog posting.