Gillette Drops Tiger Woods - Procter & Gamble Ends Contract
Published: Dec 25, 2021
Gillette drops Tiger Woods - Procter & Gamble ends golfer endorsement. Tiger Woods losses another sponsor as Gillette drops the pro-golfer. It's the latest company that has cut ties with the professional golfer.
Woods has lost one of his biggest endorsements since last year's revelations of extramarital affairs. The golfer had a three-year contract with Procter & Gamble in the "Gillette Champions" marketing campaign. The company said Thursday it was not renewing the contract.
The golfer was once the most sought-after pitchman in sports and was the first athlete to earn $1 billion from endorsement agreements. However, many corporations cut ties or distanced themselves from Woods after the scandal that broke just over a year ago and dominated headlines for months.
Accenture LLP, AT&T Inc. and Gatorade all dropped Woods as an endorser. Companies such as Gillette and Tag Heuer didn't end their relationships outright but stopped featuring him in advertisements. Nike Inc. and Electronic Arts, which had more invested in his skills as a golfer rather than a more general symbol of excellence, stuck with him.