Glenn Beck is now selling American made denim jeans in part for his boycott against his once favored Levi’s company. Beck has launched a new clothing company called “1791 Supply and Co.” to sell two different types of denim jeans, classic and straight, at a cost of $129.99 a pair. The company was named after the year “The Bill of Rights” was signed.
“Each pair of jeans has been painstakingly constructed by America’s most skilled denim craftsmen to create an honest pair of jeans,” the description reads on the companies website.
Admitting the design comes from the original design of the Levi’s jeans, Beck said in July that the 1791 denims are, “100% made in America.”
Adding, “It has the copper rivets, it has the button fly, it has the exact fabric that, if you’re my age, you grew up with. The exact fabric that the miners used to use in the 1800s.”
Beck’s boycott of the Levi brand was sparked by an ad campaign last year, which he said promoted progressivism and glorified “revolution,” taking exception to the “Palestinian kind of march” shown in one of their television commercials.
The commercial for Beck’s new jeans line features a man in denims building a miniature rocket in the desert. The narrator of the video invokes “a time when people worked for their dreams and their dreams worked for them.”
When he announced the 1791 clothing line last year, Beck said on his radio show that “The main thrust is to remember where we came from as Americans” and that the designs “will be a constant reminder to those that wear it that we are a people of merit.”
The Glenn Beck company also sells a variety of shirts. The jeans are currently sold out with a message from the site saying new stock will be arriving soon.