Google Buying Yahoo – Google may consider a bid at buying Yahoo, according to a Wall Street Journal report. Citing a “person familiar with the matter,” WSJ said the top search engine company has approached at least two private equity firms about helping it finance the bid.
It’s unclear which firms are involved. Google is still in the early stages with these conversations, and the company hasn’t drawn up a formal proposal. It’s possible that the company won’t even end up making a bid.
Microsoft has also had its eye on Yahoo, Reuters reported earlier this month. Microsoft was first mentioned as a potential Yahoo suitor in September just after Carol Bartz was ousted as Yahoo’s CEO.
It wouldn’t be the first time Microsoft has pursued Yahoo. The company made an unsuccessful attempt to buy Yahoo in 2008, but after a lot of back and forth and a proxy bid by billionaire investor Carl Icahn, the deal never went through.
Google Buying Yahoo Ad Space
One of the reasons Google allegedly wants Yahoo is to sell ad space across Yahoo properties, the Journal said. It would also provide an opportunity to open Google’s burgeoning social network, Google+, up to a wider audience. The WSJ also claimed that Yahoo’s relationships with content publishers like ABC news are particularly attractive to Google.
Other potential Yahoo buyers include China’s Alibaba, DST Global, and a group effort from Providence Equity Partners, Hellman & Friedman, and Sliver Lake Partners.
A merger of Yahoo and Google, two of the biggest Internet companies, could invite antitrust scrutiny. In mid-August, Google announced that it would buy Motorola Mobility for $12.5 billion, however closing the deal has been stalled by inquiries from the Department of Justice.
Neither Yahoo nor Google would comment on the rumors.