The McRib specialty sandwich has been delayed, leaving fans upset and anxious for it’s arrival. The McDonald’s Corporation normally begins selling the popular pork sandwich in October in order to promote year-end sales.
A memo obtained by Ad Age says, “after looking at ways to strengthen the fourth-quarter 2012 OPNAD calendar,” it will be on the menu in time for the holidays in late December. In addition, the memo stated that instead of the McRib, being served this fall, McDonald’s will release two new products: the Cheddar Bacon Onion Angus burger and a similarly dressed chicken sandwich. They will be classified as premium items and sold at a higher price point.
The McRib was first marketed by McDonald’s in 1981. However, after receiving poor sales, it was taken off of the menu in 1985. Then, in 1989, it was reintroduced and managed to stay until 2005. Finally, from 2006 onward, the fast-food chain chose to make it available for a short amount of time each year.
This specialty sandwich consists of boneless ribs smothered in barbecue sauce, topped with slivered onions and pickle slices on a 51⁄2 inches roll.