Mike Jeffries has made it clear that he doesn’t want larger people shopping in his Abercrombie & Fitch stores.
The American retailer is being accused of sizeism because they refuse to stock XL or XXL sizes in woman’s clothing. However, this CEO does cater to oversize men by stocking XL and XXL in men’s sizes.
According to business expert Robin Lewis, co-author of The New Rules of Retail, the attitude is spear-headed by appearance-obsessive CEO Mike Jeffries.
“He doesn’t want larger people shopping in his store, he wants thin and beautiful people,” Lewis told Business Insider. “He doesn’t want his core customers to see people who aren’t as hot as them wearing his clothing. People who wear his clothing should feel like they’re one of the ‘cool kids.’”
In an interview with Salon last year Jeffries explained his attitude: “In every school there are the cool and popular kids, and then there are the not-so-cool kids … Candidly, we go after the cool kids.
“We go after the attractive all-American kid with a great attitude and a lot of friends. A lot of people don’t belong [in our clothes], and they can’t belong. Are we exclusionary? Absolutely.”