The OREO cookie is having an anniversary as it turns 100 today. It all started on March 6, 1912, when two decoratively embossed chocolate-flavored biscuits met up with a rich creme filling.
In honor of the OREO delicious milestone, the World’s Favorite Cookie is on a mission to reignite the spirit of childhood as it turns 100 by celebrating the kid inside all of us.
And, it couldn’t come at a better time.
The recently released Global Spirit of Childhood Report1 revealed that the majority of parents surveyed across 20 countries believe today’s kids are growing up quicker than did previous generations and should have more time to “just be kids.” The report also showed that parents all around the world long for the carefree fun of their youth.
“In today’s hectic world, people have more responsibilities and pressures than ever before,” said John Ghingo, Senior Director for OREO Global. “Despite this, the simple act of enjoying an OREO cookie and glass of milk continues to speak to a universal, human truth: inside all of us, whether grown-up or still growing, there’s a kid that deserves to be set free every once in a while.”
This truth has helped OREO cross oceans and borders to capture the hearts of fans in more than 100 countries. Since the first OREO cookie was sold in Hoboken, N.J., this unbeatable biscuit has grown to become the world’s top-selling cookie from the United States to China, and has attracted more than 25 million Facebook fans globally.
At 100 years young, OREO is asking the world to put down its cell phones, close its laptops and take a moment to celebrate the kid inside us all by inspiring and collecting one million moments of slowed down, carefree fun.
At Oreo.com/birthday and on the OREO Facebook page, fans can share how they’ve let their inner child free by posting a photo, story or video to the OREO Moments Gallery. The “Million Moments Meter” will track submissions, one heartwarming moment at a time, so fans can see what others are doing all around the world. People are already sharing moments, such as a father and his daughter sharing an OREO cookie and milk over webcams.