​Starbucks Steel Card Is Coffee Lover’s Best Gift

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December 6, 2012
Also: Gift Card, Starbucks, Starbucks Metal Cards, Starbucks Steel Card

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If you have a Starbucks junkie on your Christmas list this year, the coffee house has come up with the ultimate present for them, a $400 gift card made of steel.

Starbucks said that during the recent Black Friday shopping weekend that it sold 44 regular gift cards a minute.

The limited-edition steel gift card will actually cost you $450, $400 for store credit and $50 for the cost of the special card. There will be a limit of 5,000 of the steel cards, that can be reloaded, for sale starting on Friday for non-reward program members.

The card will be made available in a Thursday pre-sale to those that are “My Starbucks Rewards Gold” program member. If you are not a gold member, and you purchase the steel card you will automatically be enrolled onto it.

The limited-edition Starbucks Metal Cards is available through membership-based e-commerce site Gilt.com.

The loyalty program includes perks such as free Wi-Fi Internet access, no charge for soy milk and flavored syrups, and free refills on brewed drip coffee.

Last month, Starbucks offered two rare, expensive sets of beans. One, the Costa Rica Tarrazu Geisha, which sold out online within 24 hours. The other, the Costa Rica Finca Palmilera, is the chain’s most expensive cup of coffee ever at $7 for a grande size.

From Starbucks’ founding in 1971 in Seattle as a local coffee bean roaster and retailer, the company has expanded rapidly. In the 1990s, Starbucks was opening a new store every workday, a pace that continued into the 2000s. The first store outside the United States or Canada opened in the mid-1990s, and overseas stores now constitute almost one-third of Starbucks’ stores.

The company planned to open a net of 900 new stores outside of the United States in 2009, but has announced 300 store closures in the United States since 2008.