​Target Dress Apology For Manatee Mess in Womens Clothing

Author: Michael StevensBy:
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April 5, 2013
Also: Apology, Dress, Target, Target Dress Apology

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Target dress customers are getting an apology after the store referred to “plus-size kimono maxi dress” item as “manatee gray” in the womens section at Target. 

The apology was given after an irritated shopper tweeted what many saw as an insult. Regular sizes were “dark heather gray,” but the plus size got the “manatee” label.  It didn’t take long for the store to zap the plus-size gaffe from its website and issue an apology.

A spokeswoman told Today.com on Thursday the retailer was sorry for “any discomfort” and never intended to offend. Spokeswoman Jessica Deede noted that this color was “seasonal” at the retail store, and a check of the website revealed that many products came in manatee gray.

There are towels, placemats, bath rugs and pillows in the shade. There are also books about manatees in paperback and hardcover. 

Target seems to love its manatees nearly as much as Florida, where the gray marine mammals can grow up to 10 feet in length and weigh as much as 3,650 pounds. 

Target also has men’s short-sleeve T-shirts in manatee gray, in sizes ranging up to XX Large. 

Will any of those extra-extra-large men start complaining about the manatee label?