​Twinkies May Survive Apocalypse, Hostess To Be Sold

Staff Reporter
Aug, 14, 2014 | 9:09 AM

Twinkies are America’s favorite snack and they may survive if Flowers Foods and other companies acquire different divisions of Hostess Brands. The plan is to keep Wonder Bread from shutting down.

Consumers have been keeping up with the news that the company may be shutting down as survivalists are buying tons of Twinkies to eat after the apocalypse.

The joke, of course, is that the Twinkie could easily survive decades because it wasn’t, well, a real food. It was just chemicals molded in such a way that every schoolchild wanted one in his lunch bag.

When the news first broke that the Twinkie was in danger of becoming extinct, people started selling them on eBay for $25 and $75. It sparked a debate and an outcry by the average American who grew up on the snack cakes.

Wonder Bread, however, also a Hostess product, is another story. It appears now that the all-American delicacy is coming back to life with the recent news of a possible purchase of the Hostess bread brands by Flowers Foods.

There are other companies involved with the purchase. Buyout firms Apollo Global Management, LLC and Metropoulos and Co. have agreed to purchase the Hostess and Dolly Madison cake brands, including Twinkies.

The treats have been off the market since Hostess closed its plants in November and declared bankruptcy.

The proposed transaction includes the brands, five bakeries, and some equipment for $410 million, ABC reported.

The company says it hopes to bring Twinkies, Ding Dongs and HoHos back to store shelves as soon as possible.

The deal still must be approved by the US Bankruptcy Court. A hearing is set for March 19.

This move could bring Twinkies a second life and perhaps a fresh start.

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