Walmart is expanding its Christmas layaway program for 2012 to help customers with an interest-free pay-over-time incentive. The program returned due to customer demand, and it will include more items than just toys and electronics.
The 2012 holiday season will include an expanded program for layaway customers at Walmart. The retail giant will be bringing back their interest-free pay-over-time incentive due to customer demand, and it will include more items than just toys and electronics.
“Last year, millions of Americans replied on layaway at Wal-Mart to provide a great Christmas for their families,” said Duncan MacNaughton, chief merchandising and marketing officer for the company’s U.S. store division, in a statement. “Because of their feedback, we’re offering the service again this year and making it better than ever.”
The layaway program will expand in 2012 by lasting a month longer, allowing Walmart consumers to stretch their dollars more.
On Monday, the world’s largest retailer made the announcement in an effort to bring in customer for what is expected to be an intensely competitive holiday season.
This year, customers will be asked to pay a $15 fee to open a layaway account; however, they will receive a $15 Walmart gift card once they complete their payments by Dec. 14 and there are no cancellation fees.
The program will begin on Sept. 16 and conclude on Dec. 14, which will give Walmart shoppers an extra month to spread their funds, compared to last year.