Alicia Keys Joins Givenchy Perfumes for New Campaign

Alicia Keys is joining the beauty business campaign by becoming the official new face of Givenchy perfumes. Most of her attention has been focused on fashion, namely her Keys collection for Reebok Classic.

However, the Grammy Award-winning singer is in good company as she follows Liv Tyler, Justin Timberlake, Uma Thurman and Amanda Seyfried, who have all fronted Givenchy perfumes.

“I’m honored to introduce the world to the newest scent by Givenchy,” Keys said in a statement. “Givenchy has long been one of the world’s most iconic luxury fashion houses, and a personal favorite of mine,” she added.

Recently, the singer has done much philanthropic work on the African continent, and she’s not stopping now.

She’s one of the many famous faces to join the #BringBackOurGirls campaign to bring awareness in the U.S. and world at large about the kidnapping of over 200 female students from a Nigerian school by an Islamic group called Boko Haram last month. It’s believed the group are selling the girls off as wives, while the Nigerian government and President Goodluck, has seemed lax on attempts to find the young women.

Keys, along with Leona Lewis, Ziggy Marley, First Lady Michelle Obama, and actresses Anne Hathaway and Angelina Jolie and many others, are joining the viral campaign by taking a photo of themselves holding a sign with #Bring Back Our Girls and posting to social media to shed light on the tragic events happening in Nigeria.




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