Annoying Orange TV – The Cartoon Network has decided to do a deal with the Annoying Orange for a TV show, the smart-alecky Web series that attracted over 800 million views on YouTube.
It’s a win for the Collective, a newish Hollywood management company with a focus on Web content. Rather than pursue the normal path to TV, selling the idea to a channel, which in turn makes a pilot, the Collective tried it in reverse: self-financing a pilot and then shopping the finished product.
The goal was to maintain creative control and prove to skeptical TV executives that a Web idea could work in a traditional format.
The half-hour series, created by Dane Boedigheimer and starring, well, an annoying animated orange, will make its TV debut next year. The premise of the show is, Orange and his buddies will travel through time in a magical fruit cart, dropping into adventures from which they must “squeeze their way out,” Cartoon Network said.
The first episode of the series was uploaded to YouTube on October 9, 2009. The first few episodes were uploaded to Boedigheimer’s YouTube channel under the name Daneboe, but when the Annoying Orange video reached 11 million views on his channel, he decided to make a new channel dedicated to The Annoying Orange.
As of June 2011, the channel is ranked as the eighth most subscribed channel, and 30th most viewed. There are currently more than 2,000,000 subscribers to the YouTube channel realannoyingorange.
Terms for the deal were not disclosed.