It seems that the PopChips ad that Ashton Kutcher pulled together for a spoof on a dating site parody received a lot of complaints.
Seems not everyone was thrilled with Kutcher’s “brown face” Indian character, with many complaining it’s racist.
In the ad, Kutcher tackles a variety of different types of guys, including an uptight fashionista, an Indian man, and a biker dude.
At the end, Kutcher, as himself, notes that the waiting room is “like a freak show,” asking if they’re all in the same category.
The Indian character, named Raj, however, is drawing complaints because of the dark makeup and accent.
PopChips has pulled the ad, with founder Keith Belling writing an official apology on the product’s website: “We received a lot of feedback about the dating campaign parody we launched today and appreciate everyone who took the time to share their point of view.”
He added, “Our team worked hard to create a light-hearted parody featuring a variety of characters that was meant to provide a few laughs. We did not intend to offend anyone. I take full responsibility and apologize to anyone we offended.”
The company made this statement to The Hollywood Reporter: “The new popchips worldwide dating video and ad campaign featuring four characters was created to provoke a few laughs and was never intended to stereotype or offend anyone. At popchips we embrace all types of shapes, flavors and colors, and appreciate all snackers, no matter their race or ethnicity. We hope people can enjoy this in the spirit it was intended.”
Here’s the video of the ad: