Blue Ivy Trademark Outcome Goes To Wedding Events Firm

By: , NewsOXY Reporter
10/23/2012 06:49 PM ET

“Blue Ivy” has been granted to Boston-based wedding events firm, with celebrity couple Beyoncé and Jay-Z losing the legal bid to trademark the name for their newborn daughter. It is the final outcome that took nine months for the U.S. Patent Office to rule.

Legal paperwork to protect Blue Ivy’s name was filed shortly her January 2012 birth with plans from Beyoncé to put out a line of children’s clothing and additional baby products. The U.S. Patent and Trademark Office sided on with 32-year-old entrepreneur Veronica Alexandra instead, of Blue Ivy Events in Boston who has called her company that name since 2009. As stated in the Boston Herald, Alexandra’s company name is meant “to reflect wedding tradition and romanticism” with permission granted for the name to be used for advertising, business management and administration, and planning entertainment purposes.

Nobody appears to be suffering a bad case of the blues from the ruling though. Blue Ivy Events proudly declares on the website’s events homepage “Congrats to our SOUL MATE couple with Baby Blue Ivy!!!” and Alexandra has nothing but the highest respect for the hip-hop songstress, “I can’t be frustrated with something I think is going to bring me to produce and define my brand even more, which is financially exciting in itself and intellectually exciting as well. It’s like they caused me to create more opportunity for myself.”

Though as far as future opportunities go, Alexandra has offered up the chance to have her company bought out by the couple, “If Beyoncé and Jay-Z want to buy me out I’d welcome that.”

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