Box Office Immortals – It seems like everyone returned to the box office in large numbers this weekend, giving “Immortals” a strong $32 million opening domestically, according to studio data.
That’s $7 million more than Relativity Media had predicted for its R-rated swords-and-sandals epic, which finished No. 1 at the weekend box office. The $75 million film also grossed $34 million opening up overseas for a worldwide premiere total of $68 million.
With war game “Modern Warfare 3” moving 6.5 million units on its first day on store shelves last week, young men had been a vanishing breed at the domestic box office. But they came out in droves for “Immortals,” with 60 percent of the audience male and 75 percent under the age of 35.
But this weekend was all about “Immortals.”
“The past few weekends, the box office has been suppressed — a lot of people were getting concerned about when there would be a kick-start,” Relativity’s Davies said. “I think ‘Immortals’ did that.”
The movie, which had a “B” Cinemascore, opened in 3,112 locations. It is Relativity’s highest-opening movie as a distributor. The movie’s 3D worked well — 66 percent of the gross came from 3D screens.
Relativity had a whole lot riding on “Immortals.” The movie, directed by Tarsem Singh and starring Henry Cavill, Mickey Rourke,Â Stephen Dorff, Freida Pinto, Luke Evans and John Hurt, is the studio’s most ambitious project so far.
It had a budget estimated at $75 million after tax rebates for shooting in Canada. Relativity says it hedged its bets by pre-selling foreign rights well in advance.
Still, there was pressure on Relativity to make a movie that performed well.
It was well above both the studio’s internal tracking and projections from outside box-office watchers.
Relativity notes that “Immortals” is the third-highest R-rated film debut this year behind “Hangover 2,” which opened to $85 million, and “Paranormal Activity 3,” which opened to $52 million.
“Immortals” overperformed on Friday, grossing $15 million. It dropped to an estimated $10.17 million on Saturday and a projected $6.83 million Sunday.