Bret Michaels is launching a new product line for the “PetSmart” retail chain. The singer is working with the pet store to debut the items by next summer. Some of the merchandise will include dog clothing, beds, feeders, leads and collars.
“As a dedicated pet owner myself, this is a natural partnership for me, and I can’t wait to unveil the collection,” Michaels said of the partnership. “I know my own pets rock, and I wanted to design a line of pet products every bit as fun and cool as they are.”
“Our pet parents have told us they want unique, high-quality products for their pets that are also fun and reflective of their personalities,” says Matt McAdam, vice president of merchandising for PetSmart.
McAdam went on to say, “Adding the Bret Michaels Pets Rock collection to PetSmart stores enables us to continue to meet our pet parents’ needs with a ‘cool’ line of products from an entertainer with a demonstrated passion for our four-legged family members.”
He first gained fame as the lead vocalist of the glam metal band Poison. Besides his career as lead singer, he has completed several solo albums to his credit, as well as one chart single. He appeared on VH1 with his own reality show, has been a judge on the talent show “Nashville Star,” and he was the winning contestant on NBC’s Celebrity Apprentice 3.
PetSmart says they were inspired to work with Bret after they saw another side of him in one of his more recent TV appearances, as well as his partnership with the American Diabetes Association, through which he gave funds and raised awareness of the disease.