Call Of Duty MW3 Record – Activision hails Modern Warfare 3 (MW3) launch as the biggest opening “across all forms of entertainment” Call Of Duty on record, topping Black Ops’ $650 million debut.
Last week’s launch of the Elite subscription service may have been marred by technical problems, but the accompanying debut of the video game suffered no such setbacks.
Activision Thursday touted the multiplatform military shooter as the biggest launch ever in terms of sales.
That total was enough to wrest the title from the previous five-day record holder, last year’s Call of Duty: Black Ops. The Cold War-era installment of the series netted $650 million in its opening stretch, dethroning its own predecessor, 2009’s Call of Duty: Modern Warfare 2. That title brought in a $550 million haul at retailers worldwide in its first five days on sale.
Additionally, Activision said Modern Warfare 3 was the best-selling North American game launch of all time for five of its retail partners: Amazon.com, GameStop, Best Buy, Target, and Wal-Mart.
The latest Call Of Duty installment also set a concurrent player record on Xbox Live, with 3.3 million players online simultaneously on launch day.
Activision and Microsoft said the Xbox 360 version of the game saw 3.3 million players log more than 7 million multiplayer hours in the game’s first day on sale, besting the 2.6 million players and 5.9 million multiplayer hours Black Ops managed a year before.
MW3 proved to be a juggernaut beyond brick-and-mortar retailers, as the game’s online component also posted new records.