Famous actor Clint Eastwood is suing an East Ritherford, New Jersey-based furniture company for the use of his name on certain pieces of furniture without his permission.
The paperwork for the suit was filed against Evofurniture and its owners along with Inmod.com, in a Los Angeles Superior Court. Eastwood lawyers claim in the suit that Evofurniture is “continuing to use Mr. Eastwood’s name, identity and persona for the purpose of attracting attention to the infringing products….”
The suit also claims aside from naming pieces after him the company is using Eatwood’s name and work in marketing ploys such as, “When you’re invited into a person’s home, you get to see the good, the bad and the ugly. When visitors come to your home, the Clint 47-inch Entertainment Center makes your family room alone look like you live in a perfect world of a million-dollar baby”
Another marketing slogan given read, “Whether your favorite movies are westerns from the 1970s or dramas from the 2000s, you need a comfortably stylish place to hang out and watch them. If you’re planning on having friends over for Dirty Harry marathons, then you definitely need something hip and modern. What you need is the Clint 71-inch’ Entertainment Center.”
The Hollywood reporter says that Eastwood is looking for unspecified damages and looking forward to halting his image and likeness to be used by Evofurniture.