Actress Emma Watson has launched a new perfume ad for Lancome called Tresor Midnight Rose, which is another step away from Harry Potter and a path towards fashion.
There’s no question if Watson is a defining figure in the world of fashion and beauty because she is speaking to a younger generation as she truly comes of age during the process.
In a new ad for Lancome Tresor Midnight Rose perfume, Watson reveals her elegance and charm as she wins the affections of French actor Cyril Descours.
The playful storyline sees a refined and edgy Emma accidentally leaving her trilby hat in a Parisian book store. The helpful Descours attempts to return the hat to the Mademoiselle and the two eventually clinch. It all takes lace under a night sky on the banks of the Seine.
Watson, 21, follows in the footsteps of Hollywood stars Kate Winslet and Penelope Cruz, who fronted advertising campaigns for the French company in the past.
At the launch of the fragrance in May, Emma said the perfume is “addictive, it’s warm, it’s playful, it’s sweet, it’s everything I hoped it would be.” Watson has also starred in Burberry campaigns and is no stranger to front rows of some of the most high profile catwalks. The ad was shot in Paris back in March.