Warner Bros. has announced all “Harry Potter” DVDs are being pulled from store shelves at the end of the year. The DVDs will then head into a vault for an unknown specific length of time. The move certainly does not sit well with Harry Potter fans of the movies.
Terri Schwartz of MTV said, “When Warner Bros announced this earlier this month, I was more peeved than anything else. It seems a bit silly to pull the “Potter” DVDs off shelves only a month and a half after the eighth and final film gets released on home video. I think it’s hard to see this move as anything other than an attempt to get the DVDs selling faster and in higher quantities.”
Hypable’s Andrew Sims commented “I was surprised, and the most interesting part about the decision is that they’re being pulled so soon after the holidays. Taking them off shelves just four days after Christmas seems like an impatient move. I think waiting until at least late January or February would’ve been better,” to pull all of the Harry Potter DVD’s
Breanne Heldman of NextMovie’s believes, “with all the “Potter” films out of theaters and permanently available for purchase on home video, the cash cow dies, and so does some of the excitement for the franchise. This way, a few years down the road when the movies get re-released, enthusiasm can (and will) reach a fever pitch again, and this will likely effect the sales of more than just Blu-rays.”
All the films have been a success financially and critically, making the franchise one of the major Hollywood tent-poles akin to James Bond, Star Wars, Indiana Jones and Pirates of the Caribbean. However, opinions of the films generally divide book fans, with some preferring the more faithful approach of the first two films, and others preferring the more stylised character-driven approach of the later films.
When not adjusted for inflation, the series is the highest grossing film series of all time, with $7.7 billion in worldwide receipts. The Harry Potter series consists of eight motion pictures all of which (unadjusted for inflation) are in the top 40 highest-grossing films of all time.
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