Katie Couric may replace Barbara Walters to take over “The View” next year on ABC, but it seems that even the retiring television legend is denying the latest rumor. However, it wouldn’t be too much to believe otherwise.
This news comes on the heels of slumping ratings in a daytime talk show, and ABC can’t be happy about it either.
It is true that ABC executives are searching feverishly for a brand name to replace Walters, and everything seem to be pointing to Couric, who would seem like a natural fit.
“Katie may ultimately replace Barbara when she retires,” a source told the Daily News.
The former “Today” host is looking for a way out of her namesake talk show after a format shift overseen by former “Tyra Banks Show” executive producer Rachel Miskowiec.
Walters announced in May that she would take a step back from her on-air duties at “The View,” but plans to remain an executive producer of the morning talkfest.
The source told the Daily News that the timing would save Couric the humiliation of having her show publicly cancelled as ratings continue to slide.
“Execs are so concerned about publicly humiliating Katie by canceling her show in the middle of her second season that they want to put her on ‘The View’ this year to slide into Barbara’s chair,” the source added.
In a nod to her success at “Today,” but her mediocre ratings while anchor of the “CBS Evening News,” the source added that “The feeling across the board is that Katie is rejected by audiences when she is alone, but on a panel show she’s incredible, and even not liking her can work in the show’s favor and her favour.”
Producers have also been looking for a Latina woman to join the show’s panel, the source told the paper.
Walters, the show’s creator, praised Couric, but in the same breath denied that she will join the show.
“I love Katie and we are good friends,” Waters said. “She is always welcome as a guest on ‘The View’ and I was recently a guest on her show, but there is no truth to the rumor that she will be taking my place on ‘The View.’”