Katy Perry borrows the title from a 1974 hit “Killer Queen” by a rock band to name her new fragrance. Perry is set to be released next month, following the singer’s previous perfume brands “Purr” and “Meow.”
In abandoning the cat theme of her previous products, she sought to evoke the spirit of the woman being described in Mercury’s lyrics, a woman who she says she feels she is on her way to becoming.
“This is how I view my career: not as a ticking bomb,” said Perry. “A lot of people do things out of fear. A lot of people make choices [based on thinking] they won’t have a career in five years. I know where I am, I know what I do is worth something and does not have an expiration date on it.”
That includes her new fragrance with new scent partner Coty Inc., due out in August. Called Killer Queen, the scent’s name references the classic rock song written by Freddie Mercury.
Perry grows animated when talking about her newest fragrance, noting that each of her three fragrances has represented a certain stage in her life. Perry launched her first fragrance, a floral juice dubbed Purr by Katy Perry, in November 2010. A second fragrance, a gourmand scent called Meow, launched a year later. Both represented a more youthful, playful side of Perry.
Comparing it to songwriting, she remembered, “I spoke one time at a songwriting thing and the kids were asking me questions about being an artist. [I told them] all of the costumes and the glitter and the glitz and glam is great, but if you don’t have the talent, you just look like a freak.”
Speaking of talent, Perry is not content settling for just having the most popular celebrity fragrance. She aspires to have the most popular fragrance — period. “I just hope to put out a real quality project that competes, and competes beyond the celebrity fragrances,” she said. “We’re making a product that really stands out on its own, beyond my name.”
Indeed, her licensing partner, Coty, is betting heavily that it will be a hit. While neither Perry nor Coty executives would discuss figures of any kind, industry sources speculate that the company is aiming for a first-year target of $80 million globally in retail sales, or $48 million in wholesale value.