Americans are taking time out this week to reflect and remember the terror attacks of 9/11, including Lady Gaga and other artists who are featured in a new Public Service Announcement (PSA).
As part of that commemoration for 9/11, MTV parent company Viacom has teamed with artists, including Lady Gaga, Nas, DJ Pauly D, Julianne Hough and Drake Bell to launch a national day campaign that asks, “What will you do to remember?”
The public service campaign is designed to inspire Americans to commemorate the 10th anniversary of the attacks by committing to good deeds, charity or volunteer service. Working with MyGoodDeed and HandsOn Network, organizers of this year’s 9/11 National Day of Service and Remembrance, the “I Will” campaign asks participants, “Ten years later, what will you do to remember?”
Beginning on Tuesday (September 6) through Sunday, Viacom’s networks will air specially produced “I Will” public service announcements featuring artists and actors, including Gaga, Fran Drescher, Pauly D, Nas, Hough and Bell, along with Viacom employees.
“We were in disbelief,” Lady Gaga says in the promo, remembering how she as a New Yorker witnessed the attacks. “We all watched the second tower fall together.”
“You almost feel a sense of helplessness,” Pauly D recalls, before pledging, “I will call all my family members on that day.”
In addition to airing a series of public service announcements across its Viacom networks, the company’s digital properties will also support “I Will” with a widget that allows visitors to upload their personal response to the question, “What will you do on 9/11 in tribute?”