​Lane Bryant Ad

Author: Jennifer HongBy:
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April 24, 2010

Lane Bryant ad for plus-size clothing is stirring some controversy for ABC and Fox. ABC was supposed to air the commercial during “Dancing with the Stars,” and Fox prevented it from airing during “American Idol.” However, the television networks deny that the advertisement from airing.

“It appears that ABC and Fox have made the decision to define beauty for you by denying our new, groundbreaking Cacique commercial from airing freely on their networks,” Lane Bryant said in a statement.

A Victoria’s Secret lingerie commercial was scheduled to run during the same edition of American Idol. However, Lane Bryant says Fox demanded several re-edits and rejected the ad three times. The ad ran during the final 10 minutes of Tuesday’s show.

Retail Clothing Line Accuses TV Networks Of Double Standards

The retail line also accused ABC’s refused to run the spot because it was deemed too indecent for air. The lingerie ad was supposed to run during ABC’s popular Dancing with the Stars program. Lane Bryant accuses both television networks of double standards.

The company also stated that ABC thought the commercial showed too much cleavage. The clothing line believes that its advertisement is no more racy than commercials for Victoria’s Secret. They allege that ABC pulled the plug on the spot because the models are plus-sized.

“Their statements are not true. The ad was accepted. Lane Bryant was treated absolutely no differently than any advertiser for the same product. We were willing to accommodate them, but they chose to seek publicity instead,” ABC said in a statement.

However, the commercial that ABC rejected will air next week on Fox’s “American Idol.” The problem is, TV commercials are the old sales method for network earnings. Anything that continues to draw interest to them should be welcomed by the sales executives.

Comparing Victoria’s Secret Commercials

The plus-size allegations might have a valid point, when you compare other advertisements. They argue that it’s the television executives that decide what is acceptable as a commercial. Victoria’s Secret has always shown tiny women with semi-nudity lingerie.

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