Rapper Lil Wayne’s latest album, The Carter 4, has broken several record sales on Apple iTunes during its first week of release with over 348,000 digital units sold in four days.
This is the rapper’s tenth studio album, The Carter IV, and it has soared to #1 on Neilsen Soundscan Chart. It reached the top spot with first week sales of 964,000. Lil Wayne also sold nearly 1 million standalone tracks digitally since the release.
Further illuminating the album’s power as a whole, the deluxe edition of the album accounted for 95 percent of digital sales and over 70 percent of physical sales. Lil Wayne continued to shatter records this week too. He is now the best-selling artist on iTunes with first week sales of 348,000 units sold in only four days.
Lil Wayne breaks a record set only two weeks before by Jay-Z and Kanye West’s Watch The Throne, a title held previously by Coldplay. In an industry first, the album became available on iTunes after his monumental performance on the MTV Video Music Awards on August 28th.
The album immediately soared to #1 on iTunes, dethroning Jay-Z, Kanye West and Adele and surpassing new releases from Red Hot Chili Peppers and David Guetta. The momentum surrounding The Carter 4 has escalated as Lil Wayne’s second single “How To Love” holds the #1 position on Mediabase and BDS Urban charts.
The third single from the album, “She Will,” featuring Drake debuted at #1 on the iTunes Single Chart the first day it was available for download and reached #1 on both iTunes Main and Hip-Hop/Rap charts.
This album is a continuum of Lil Wayne’s dominance, having sold nearly as many albums as The Carter III in a considerably weaker physical market and fewer retail outlets. To date, he has sold more than 10 million records in a single decade.