Lily is the new Sesame Street muppet to promote Growing Hope Against Hunger. She will be introduced on a one-hour prime-time special featuring country star Brad Paisley and his wife Kimberly Williams Paisley on October 9. The poverty-stricken character will bring awareness to the ongoing food problem among children in the United States.
“We thought long and hard about how do we really represent this from a child’s point of view?” Jeanette Betancourt, Sesame Workshop’s senior vice president for outreach and educational practices.
“Food insecurity is a growing and difficult issue for adults to discuss, much less children,” the Paisleys said in a statement.
Recent U.S. Department of Agriculture data estimates that 17 million American children go hungry have limited or uncertain access to food. And 9.6 million of these kids are under the age of 6, which prompted its Workshop, the non-profit organization behind “Sesame Street,” to launch a “Food For Thought: Eating Well on a Budget” initiative.
The children’s television series was created by Joan Ganz Cooney and Lloyd Morrisett. The program is known for its combination of Jim Henson’s Muppets, animation, short films, humor, and cultural references. The series was conceived in 1966 during discussions between Cooney and Morrisett.
Lily has a pink face, whose family deals with food insecurity. Although it might be a bit weird to some, she will definitely serve a great purpose on TV. The series premiered on Public Broadcasting Service (PBS) stations on November 10, 1969 to positive reviews, some controversy, and high ratings.