​Mariska Hargitay Recruits for Domestic Violence PSA

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September 25, 2013

Mariska Hargitay is receiving a lot of support for her stand against domestic violence and sexual assault in a new PSA. Courteney Cox, Amy Poehler and Ice-T are among the stars who have joined forces with actress to appear in a new ad campaign.

Fellow actors Debra Messing and Tate Donovan also appear in the new No More project in an effort to raise awareness about the crimes and encourage bystanders to help victims.

The PSAs, directed by Hargitay for the Joyful Heart Foundation, feature a new circular blue symbol for the No More drive, and the Law & Order: Special Victims Unit star hopes the logo will become synonymous with the fight against domestic violence and sexual assault.

“This is an epidemic that is afflicting our society and I believe that it is an epidemic we can change. For the first time in history, the domestic violence and the sexual assault movements, the two communities, are coming together with this symbol. It’s to this movement what the pink ribbon was to breast cancer, what the red ribbon did for Hiv/Aids; it got people together, under one umbrella, talking about it,” she says.

Hargitay adds, “The shame and stigma belongs with the perpetrator. Let’s not stand by; let’s not accept it anymore. No more.”

The NO MORE PSAs combine a cast of over 40 individuals, including entertainers, athletes, government officials and advocates. Mariska Hargitay herself has gained status as an advocate for domestic violent issues aside from her 15 years as Olivia Benson on “SVU”. Hargitay appeared in “The More You Know” PSA in 2006 and 2009 and campaigned for the reauthorization of the Violence Against Women Act (VAWA) in 2012.

“It gives me the ability to channel that darkness into light, which is what I’m about. When I learned the statistics of sexual assault, domestic violence and child abuse, I was so horrified … I felt like I’ve been given a gift with this show, this platform and the fact of the matter is, when people are talking about issues on television, somehow it makes it safer for people… I think we can stop and change this domestic violence and sexual assault and child abuse,” Hargitay says. “I believe everybody needs to take a stand.”