Rapper and singer Mary J Blige claims her ad for Burger King was unfinished, but the hamburger chain had to pull it from YouTube after receiving a backlash of complaints about it being racist. The company also claims that the ad created did not follow the parameters that were agreed to. It was part of a collection of celebrity ads showcasing new menu items for the fast-food chain.
The ad was created by Mary J Blige for a new chicken wrap that was deemed to be too racially stereotypical of the African-American community.
Afterwards, Blige said she never approved the final edit of the ad and it was unfinished. In the clip that was uploaded, she is seen singing a re-written version of her song ‘Don’t Mind,’ the lyrics were changed to “crispy chicken, fresh lettuce, three cheeses, ranch dressing, wrapped up in a tasty flour tortilla,” while the singer was dressed in a costume that included a short wig, leather jacket and sunglasses.
After the ad was pulled Blige issued a statement that read, “I agreed to be a part of a fun and creative campaign that was supposed to feature a dream sequence,” Blige said. “Unfortunately, that’s not what was happening in that clip, so I understand my fans being upset by what they saw. But, if you’re a Mary fan, you have to know I would never allow an unfinished spot like the one you saw to go out.”
Burger King also apologized to Blige and her fans and did admit to the fact that the clip was prematurely uploaded and that a revised version would be re-posted.
“We know how important Mary J. is to her fans, and we are currently in the process of finalizing the commercial. We hope to have the final ad on the air soon,” part of the Burger King statement said.