MIA managed to create a bit of stir at this years Super Bowl Halftime Show with a bit of disrespect for the NFL and its 100 million viewers who watched the sporting event.
In fact, MIA will be the first performer to pay fines for her Super Bowl finger because she signed a contract prior to the show, and it could cost her upwards of $1 million.
Even though not as controversial, since the Janet Jackson and Justin Timberlake scandal, the officials of the halftime show have tried to search out so-called ‘safe’ performers to avoid any more issues.
However, they seemed to be testing the limits again this year with a headlining act in Madonna and co-performers such as LMFAO, Nicki Minaj.
During the performance of Madonna’s new single “Give Me All Your Luvin,” Minaj and MIA were shown in short solo performances. When it came to MIA, she sang “I don’t give a (expletive)” then stepped down of her box, turned around, and stuck up her middle finger to the camera.
The gesture had NBC and the NFL quickly scrambling to apologize to those in the audience that were offended. “We apologize for the inappropriate gesture that aired during halftime,” NBC spokesman Christopher McCloskey said. “It was a spontaneous gesture that our delay system caught late.”
While NFL spokesman Brian McCarthy, “The obscene gesture in the performance was completely inappropriate, very disappointing, and we apologize to our fans.”
McCarthy said the gesture or the line in the song was not seen or heard during rehearsal and that MIA gave no indication that she would be doing so during her performance. The sad part is, she did this to draw attention, but she will be paying some huge fines that could break her bank account. In addition, she has damaged her credibility and trust that will prevent her from being on other televised events.