Nike is about to make the “Back To The Future” shoes, also known as the Marty McFly Air Mags, a reality after securing a patent to use the footwear technology.
The company plans to auction off 1,500 pairs on eBay with proceeds going to the Michael J. Fox Foundation. The date and price have not been released yet. The worlds largest footwear and athletic apparel company had hoped to release the shoe by 2015, the same year that the Back to the Future movie series introduced the shoe.
However, it looks as though they may be ahead of schedule. Nike sent out invites to an event to be held Thursday in West Hollywood, California. The invites came in a box that included a pair of silver wraparound sunglasses like the ones worn by Dr. Emmett Brown in the movie.
The Nike box also included an iPod with a recording of Brown saying, “Welcome to Los Angeles. If my calculations are correct, over the next 24 hours, you are about to see some SERIOUS ****.”
The company has been running a viral ad campaign online and there’s been speculation that the power lacing shoe will be available Friday September 9th. The invite was labeled “It’s About Time,” and promises that Tinker Hatfield, Nike’s vice president of design and innovation, will present an unveiling that “could change the course of time.” The event starts at 8:30 p.m. at The Montalban in West Hollywood.
After the film came out in 1989, there was a high demand for the Nike tennis shoes Marty wears with automatic shoe-laces, which some fans thought to be real. The company eventually released a version of their Hyperdunk Supreme shoes, which appear similar in the movie. That’s when fans dubbed them the Air McFly.