Oprah Winfrey attempted to raise the Nielsen ratings of her faltering OWN network by breaking rules and asking viewers to switch over to her channel during commercial breaks.
It’s unbelievable what Oprah Winfrey wrote on her Twitter account the night of the Grammys, when she asked everyone who had a Neilson box to change the channel to OWN during the commercial break.
She asked and begged them to switch to her network so that the premiere of one of her new talk shows would get a rating’s boost.
The media proprietor, Tweeted at the beginning of the show, “Every 1 who can please turn to OWN especially if u have a Neilsen box.”
Later in the evening she tweeted again, “Commercial Grammy people..u can turn to OWN.”
In the past, she has also asked her over 1 million followers to change channels occasionally to the OWN network.
Now Nielsen is upset that she attempted to coerce viewers, something it doesn’t take lightly. On Monday morning, the ratings company made a call to OWN and a short time later Oprah pulled her posts on Twitter down.
A spokesperson for Nielsen said that an asterisk would be placed next to any ratings that come out for the Oprah talk show with a note of “possible biasing effect,” attached to it.
She later released a statement of apology to the New York Times. “I removed the tweet at the request of Nielsen. I intended no harm and apologize for the reference.”