​Playboy Stops Publishing Nude Photos - Can You Believe It?

Playboy Stops Publishing Nude Photos
Author: Rob AdamsBy:
Staff Reporter
Oct. 13, 2015

Playboy stops publishing nude photos in a bid to make itself more relevant, and perhaps to reinvent the 62-year-old publication. The magazine will feature racy photos, but promises they’ll be “PG-13” as well as “less produced,” according to the New York Times.

Playboy magazine, whose circulation has fallen to about 800,000 from 5.6 million in 1975, had hinted last year that nudes could be on the way out. And the content already had become more “safe for work” in August 2014 - in order to be allowed on Facebook and other social platforms.

Playboy stops publishing nude photos as Hugh Hefner reinvents magazine.

Playboy stops publishing nude photos as Hugh Hefner reinvents magazine.

As Playboy stops publishing nude photos, officials have declared that they’ve won a culture war, so they’re moving on. “You’re now one click away from every sex act imaginable for free. And so it’s just passé at this juncture,” said CEO Scott Flanders. He also said: “That battle has been fought and won.”

But the Twitterverse notes this is also just an example of yet another faltering magazine trying to reinvent itself:

Much of the chatter around Playboy’s shift centers on the question: “What’s left once you get rid of the nude photos?” Playboy representatives have emphasized it’ll offer in-depth interviews than publishing nude photos as before, as well as a sex columnist and more coverage of alcohol.

The U.S. edition of the magazine loses about $3 million a year, but Flanders said that as Playboy stops publishing nude photos, he views that as a marketing expense. He also said the magazine is profitable if you factor in money from licensed editions around the globe.

The broader Playboy company, which went private in 2011 after going public in 1971, “makes most of its money from licensing its ubiquitous brand and logo across the world - 40 percent of that business is in China even though the magazine is not available there - for bath products, fragrances, clothing, liquor and jewelry among other merchandise,” the Times report added.

An Entrepreneur article last year voiced skepticism about the effort to revamp Playboy.com as more “safe for work,” saying that “with so many strategically nipple-covering ‘hand bras’ and ‘arm bras’ still on the site, we wouldn’t exactly classify the racy sex-themed content hub as SFW. The site links to Playboy’s 18 and over online nudie pics destination, PlayboyPlus.com.” So a less-racy Playboy magazine isn’t likely to win over its critics.

Tags: , ,

Share this article
Comments