​Rush Limbaugh, Cumulus Announce New Three-Year Deal

Author: John LesterBy:
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August 24, 2013

Rush Limbaugh is staying with Cumulus Media after signing a new three-year deal to keep him carried on all their stations, but there is a catch. Limbaugh will move from WABC in New York to WOR.

The contract came after the talk show host reportedly thought about leaving Cumulus in May after receiving blame for advertiser decline in the wake of his controversial Sandra Fluke comments.

The Rush Limbaugh Show currently airs weekdays on 40 Cumulus stations.

“On either Wednesday night or Thursday, we completed our negotiations with Cumulus Media, and there will not be any changes. I will continue to be on their radio stations for the next three years. It was really never in doubt,” Limbaugh said.

The only change going forward for the show will be in New York, where the show is leaving WABC and moving to WOR beginning January 1.

“My syndication partner is Clear Channel Communications, and they own WOR, and so we’re gonna go to our own radio station in New York,” Limbaugh said today on-air.

Limbaugh addressed recent reports claiming Cumulus didn’t want to renew his contract because of the cost of the distribution rights for his high-rated program.

“You were reading that it was over for me. That I was bad news for broadcast stations,” he said. “A month ago, you couldn’t turn on the drive-by media without reading that I was finished.”

Limbaugh then dubbed himself the “Doctor of Democracy” and “America’s Truth Detector.” He attributed the move from WABC in the highly coveted New York market to the fact that WOR is owned by his syndication partner, Clear Channel Communications.

“And as the Doctor of Democracy, the deal you have with your doctor isn’t changing. You get to keep your doctor. You get to keep your plan. You get to keep your station. Nothing’s changing, and it really never was gonna change,” he explained. “These were just public negotiations, which normally don’t occur in public. But the media got involved.”