Taylor Swift’s Ads Pulled – Taylor Swift’s Covergirl ads have been pulled from a nationwide campaign after an industry watch dog complained that the photos were altered.
The problem has to with and advertisement in which the singer is endorsing for MatureLux Mousse Mascara. The ad claims that the mascara will add “2x more volume” and is “20% lighter,” however, the photo indicating the desired effect had a caption at the bottom saying that the image was enhanced in post production.
Afterwards the National Advertising Division asked CoverGirl’s parent company Procter & Gamble to prove their claims in the Swift ad, according to Business Insider.
The request was made on December 1st and then on December 15th the watch dog released a statement indicating that Proctor & Gamble, “permanently discontinued all of the challenged claims and the photograph in its advertisement.”
The statement continued, “It is well-established that product demonstrations in advertisements must be truthful and accurate and cannot be enhanced.”
“You can’t use a photograph to demonstrate how a cosmetic will look after it is applied to a woman’s face and then, in the mice type, have a disclosure that says ‘okay, not really,'” NAD director Andrea Levine told Business Insider.
Aside from Taylor Swift, other celebs that have represented CoverGirl have been, Christi Brinkley, Drew Barrymore, and Tyra Banks, among many others. In 2011, Paula Patton, Jessica Stam, and Sofia Vergara were named the new faces of CoverGirl.