The Lorax had a huge first weekend at the box office and has smashed expert predictions which had suggested that the movie would bring in around $50 million in its opening weekend.
The $70.7 million for the weekend box office will delight those behind The Lorax movie as it was created on a relatively modest budget of just $70 million.
Universal has suggested that a massive 68 percent of the opening weekend audience consisted of parents attending with children under the age of 13; revealing the huge family audience coming out to see the animation. Positive reviews should also see the movie benefit in weeks to come as word of mouth spreads.
Another movie to do well this weekend has been “The Artist,” which won Best Picture at the Academy Awards last week. The movie had its biggest showing to date with $3.9 million, which is a 34 percent increase from last weekend. The silent movie is in black-and-white, and is obviously attracting a very different audience to The Lorax.
Despite its apparently modest box office grossing — it will finish its run as one of the lowest-grossing Best Picture winners in the past three decades — the movie is still a definite box office success, as it only cost around $15 million to produce, and has brought in a total of $37.1 million domestically and nearly $82 million worldwide.
This weekend’s box office looks as follows:
1. Dr. Seuss’ The Lorax — $70.7 million
2. Project X — $20.8 million
3. Act of Valor — $13.7 million
4. Safe House — $7.2 million
5. Tyler Perry’s Good Deeds — $7.0 million