Gilbert High School principal Charles Santa Cruz saw things differently when his cheerleaders wore breast cancer shirts with the team slogan, “feel for lumps, save your bumps,” written on the back to support research, according to the Arizona Republic.
The move has sparked controversy and a backlash from local area residents. The shirts read “Gilbert cheer” on the front and were meant to be worn to last Friday night’s game as part of a school fundraiser. But the words on the back did not sit well with school officials.
“We’re not saying anything a doctor wouldn’t say,” 17-year-old Natalie Skowronek, a Gilbert High junior, said. “We thought the shirt was age-appropriate,” she said. “I think it’s hypocritical they would approve a fund-raiser for breast-cancer research but they won’t approve a shirt to bring awareness to breast cancer.”
However, the principal didn’t see it that way. “In no way is the school administration against Breast Cancer Awareness Month or initiatives students might take in support of it,” Santa Cruz stated. “We just want to make sure we’re in the bounds of appropriate boundaries of a school setting.”
The football team did wear pink gloves, wristbands, and shoelaces as another way of supporting awareness. The pink ribbon is the most prominent symbol and in most countries and October is the national month to bring awareness. As “the darling of corporate America,” several organizations receive substantial financial support from corporate sponsorships.