Watching Doctors Wash – Unsightly toe nails, not a subject most people talk about. But Dr. Paul Kinsinger, an energetic physician/entrepreneur based in the Tazewell County community of Washington, developed a product that clears up the problem after watching people wash with a home remedy. Dr. Paul’s Piggy Paste, is now a real-life success story.
Doctor Kinsinger, came up with the idea after watching patients soak their feet in white vinegar and water. He worked with a local compounding pharmacist and developed a product that contains acetic acid (vinegar) and thymol, a gel.
In May 2007, the doctor tried the cream on 110 patients with, as he put it, “thick, ugly toe nails.” The cream cleared up the problems for 81 of those people.
The product had modest beginnings, when Kinsinger approached the owner of Lindy’s, a grocery store in Washington, about carrying it. The store doesn’t have a pharmacy or a skin care department. The doctor and the grocery store owner discussed a price for the cream and they settled on $29.95. In January 2010, Lindy’s agreed to carry six tubes.
“I called up Jim (the owner) the next day,” the doctor said. “I said, ‘did you sell any of them?’ He said, ‘I have one left,'” Kinsinger said. This was after three hours. The grocer soon called back, pleading for more of the product, as customers were battling in the aisles for the last tube. The store ended up selling 970 tubes of Piggy Paste in January 2010.
The cream developed by the doctor watching people wash their feet is now sold in several Grocery stores and Walgreens across the Midwest.
Piggy Paste is now manufactured in Riverside, Calif. The doctor now has two men from Napa, Calif., running the Piggy Paste business. He said many of his patients expected him to retire, with about 40,000 tubes of the product sold and the product picking up momentum. He sees it differently. He practices medicine three days a week and credits the product’s success for allowing him to remain independent. He serves on the school board in Washington and said, “I’m glad I’m from Illinois. I’m not going anywhere.”
He is now waiting for word back from the U.S. Patent Office about his pending patent on Piggy Paste. Doctor Kinsinger has to sell the product as a cosmetic, as the Food and Drug Administration wanted him to do a costly clinical trial before the product could be classified as a medicine.
“It’s basically just a home remedy we’ve made easy,” he said. “I think it’s neat. My company has a medical director who is actually a physician.”