​Fraternity’s Blackface Video Removed Following Student Union Complaint

Fraternity's Blackface Video
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April 29, 2013
Also: Black Student Union, Blackface, Fraternity, Fraternity's Blackface Video, Racism, UCI, Video

A UC Irvine fraternity has been pointed out by the campus’ Black Student Union after a member-produced video featuring a man in blackface has been labeled racial insensitive.

Fraternity's Blackface Video

It all started this month when members of Lambda Theta Delta, a historically Asian American fraternity, filmed four students lip-syncing to the Justin Timberlake and Jay-Z song “Suit and Tie.”

The fraternity member portraying Jay-Z wears blackface throughout.

The video had been uploaded to the fraternity’s YouTube page, where UCI students pointed out this week there was a second video featuring blackface.

“First of all, we’d like to point out that this blackface video isn’t the first, nor is it the last, example of racism that’s been shown on this campus,” said Ainaria Johnson, co-chairwoman of UCI’s Black Student Union.

Johnson alleges members of her organization have had to change dorm rooms after they were repeatedly subjected to racial slurs from other students.

The campus’ student body of more than 27,000 is 2.6% African American, according to a UCI spokesman.

Any incident of racism or insensitivity the administration knows about is investigated, said Thomas Parham, UCI’s vice chancellor for student affairs.

“We as a campus, I as an administrator, we are shocked,” he said. “We are dismayed to see what I think is insensitive in a video parody that was made by these individuals.”

It’s unclear if the video was made out of ignorance or disregard for black students, Parham said, but he added the university is investigating.
“In either case it’s reprehensible,” he said.

The fraternity has apologized for the “Suit and Tie” video.

It was the work of four members who were ignorant of the racist implications of blackface, according to the fraternity’s president, Darius Obana.

He was unaware of the video until it was posted to Lambda Theta Delta’s Facebook page earlier this month, Obana said.

The fraternity video was immediately removed, he said, and the four members who made it were reprimanded.