Magic Johnson plans to launch his own cable network.
The retired LA Lakers point guard is planning to launch, Aspire, a network that features a mix of music, film, performing arts, comedy, and shows about faith.
Johnson, who majored in communications studies at Michigan State University, will launch this network in June. He is hoping to showcase positive images of African Americans.
“Aspire will be a network that encourages and challenges African-Americans to reach for their dreams and will appeal to all generations,” Johnson said in a statement.
“Aspire will celebrate our heritage, our groundbreaking achievements and the fearless talent that has shaped American culture. I’m most excited about Aspire creating opportunities for the new voices, new visions and the next generation of storytellers.”
GMC TV and the three-time NBA MVP have partnered to become 1 of 4 brand new independent networks that will be distributed on Comcast between April and January 2014. Over the next eight years, their ultimate goal is to propel 10 independently owned and operated networks.
“Honored to be following in the footsteps of one of my idols, Bob Johnson of @BET,” Johnson tweeted on Tuesday, referring to the founder of BET.
Magic retired from the NBA in 1991, but he returned in 1996. Then, after playing in several pre-season games, he returned to retirement before the regular season began.