Nike has ended the “Boston Massacre” rivalry shirt between the Red Sox and the Yankees. The tragedy last week changed everything, especially a shirt known for a baseball campaign.
The phrase was first put to use from a four-game sweep of the Red Sox by the Yankees in 1978 that was part of an epic late-season collapse for Boston. The T-shirts in question were printed in Yankee colors, with drops of blood splattered over the lettering.
Following the fatal attacks in Boston, Nike “took immediate action last week to remove this product from distribution,” company spokesman Brian Strong said in a statement.
“The shirts being referenced are older baseball shirts that were predominantly being sold through our Factory Store Outlets,” Strong said.
Nike rival Adidas, meanwhile, is selling shirts reading “Boston stands as one” on its website, with all proceeds going to the One Fund Boston relief effort.
“There has been an overwhelming demand for the Boston Tribute Tee since its launch last week, and we were out of stock within a day,” Adidas spokeswoman Katja Schreiber said in an email. “Due to the overwhelming demand, we decided to further extend our support.”
The Nike shirt is now popping up on eBay for a premium price.