By: Bill Waters, NewsOXY Reporter
09/22/2012 02:15 PM ET
Rob Gronkowski “Gronk Flakes” cereal is coming and the price of two 14-ounce boxes are already selling online for $10 with proceeds that will benefit the New England tight end’s Gronk Nation Youth Foundation.
Photos had surfaced on Twitter during the week indicating that Gronk Flakes would be hitting the shelves before long.
When asked about the cereal, Gronkowski responded in typical Gronk fashion.
“If you want to be buff like me, you’ll eat that stuff,” the NFL star told the Boston Herald’s Jeff Howe.
Earlier in the week, the cereal company unveiled its “MariO’s” brand in honor of the Buffalo Bills’ Mario Williams. The defensive lineman is donating proceeds to benefit pediatric cancer patients at Roswell Park Cancer Institute.
As for Gronkowski, the cereal looks to be similar to Frosted Flakes, which is endorsed by that overzealous Tiger who claims everything is Grrrrreat!
Other NFL players have also created breakfast cereals for charity, including Doug Flutie, who promoted Flutie Flakes.
The brand was created in 1998, after Flutie, then the starting quarterback for the Buffalo Bills, saw his popularity soar because of his scrambling, last quarter heroics and his impressive win-loss record.
A large portion of the profits made from sales of Flutie Flakes were donated to the Doug Flutie Jr. Foundation for Autism, created in honor of Flutie’s autistic son. The goal of the foundation is to create awareness of autism and to seek a cure. The cereal sold over 3 million boxes.
Three box designs of Flutie Flakes were featured. The first was red and featured Flutie in a Bills uniform; the second blue with a picture of Flutie from his Boston College Eagles days, and after Flutie signed with the San Diego Chargers in 2001, a black, yellow, and white design.