Facebook Inc, the world’s largest social networking site, is making new changes aimed to give its users more control by giving more prominence to the newest information.
The social networking site is also cracking down on applications that violate privacy or user-control guidelines.
“Users should have control of their information when and where they want,” said Ben Ling, the head of Facebook’s platform product management. “Users should share things because they want to share them.”
Facebook will offer a new set of the Web pages which make up personal profiles. These profiles, which can be organized into tabbed pages, let users share tidbits of their lives with select groups of friends or colleagues.
“Facebook is making significant changes, both in terms of what information gets prominence and what gets buried,” said Gartner analyst Ray Valdes, adding that the changes may seem abrupt to many users.
“The company is trying to eliminate some of the toxic threats to the Facebook experience.”