Google AdSense Revenue Depends On Ads and Content

By: Bill Waters
Staff Writer
Published: Mar 29, 2009

How to make money with Google AdSense? We provide information to help bloggers and Webmasters earn their maximum revenue potential. Most sites make the first big mistake by not knowing which ad units will get the most clicks.

Google Inc offers the best way for bloggers and Webmasters to earn money by running AdSense on their site. If you offer a Website that offers unique content which is attracting visitors, you will definitely be able to make money with AdSense. There is a process to submit your site for approval, but it's usually not that difficult to get in the program.

AdSense offers a variety of standard banner-sized advertisements, some include 300x250, 336x280, 468x60, 728x90, and link units as well. Link units are separate from the traditional banners as they only contain 4 or 5 links, depending on the size you create. Moreover, AdSense has a user-friendly interface when creating your advertisements.

Google AdSense revenue will vary from site to site. However, if you follow this advice, you should see immediate results.

Google AdSense revenue is the perfect way to earn money on your blog or Website because it offers contextual advertisements. This means that the ads will try and match your Website content. For example, if you publish a recipe online, you might see ads running about recipes for your visitors to click on.

Earning money truly depends on your blog or Website. It is a common rule not to clutter a page with Google AdSense units. In other words, don't get carried away by using several ads and link units. Google allows 3 ad placements, and 3 link units, per page.

Most people that ask "How can I earn money with AdSense?" are usually people who are either starting out for the first time, or interested in knowing how to earn some extra cash, or bloggers and Webmasters alike who have tried everything but don't earn much.

Good ad placements take time and dedication. Don't go overboard by cluttering your Web pages with ad units.

You must dedicate time to determine what your ad placements will be. AdSense offers "channels", which allow you to customize settings such as size, fonts, colors, and borders. Most people think they know their blog or site which becomes their first mistake.

Let me explain, you will never know what area on your page will get the most clicks from an advertisement until you know your visitors first. There's no such thing as viewing a page and "Ok, I will place an ad unit right there" without knowing if that particular area will even be successful. In addition, if you don't optimize where to place your Google AdSense units, you will be missing out on additional revenue.

What are the best units?

It really depends on your site. Start out with one single 300x250 ad. That's right, only one ad unit with that size. If you follow this advice, you will save yourself a lot of headaches, and you will see immediate results.

When starting with the 300x250 ad, create 3 different units containing 3 different colors. First, always match the "title" using the same color as your links on your blog or site. Then, make the rest of the ad matching the content of your site. For example, if your text is black, then make the colors black, but match your link color.

Once you have created three different 300x250 AdSense units, one with a border while another has a border, you are about 50 percent done! Place the one ad unit on a section of your site. Then, each day, change the ad unit to another location. You must do this each day for the entire week.

Test your new ad placement for a period of one week. Then, review your CTR to determine which placement works best on your Web site.

In the Google AdSense reports, sort by "CTR" (click-through rate) first. The channels you created for each of the three ad units will be sorted starting from the top. This is what you are aiming for, is a click-through rate higher than 1 percent.

At the end of the week, check your reports as you will get an idea on which area and unit will work the best. Make this your primary ad space. You can now experiment with different colors and sizes to get an idea on what will work best for your primary placement.

This would be the time to experiment with a second AdSense unit, and so on. You will soon be earning some extra cash for your blog or Website.